Well, as much as I hate to say it. I’ve been around a long time. My first real “career” was in marketing automation at American Airlines back in the 80s. Helping travel companies grow their business using hard-wired computer terminals, later followed by PCs. When we got into this Internet thing in the early 90s,…
With all the algorithmic changes happening at Google, a north-star strategy has definitely emerged: But that doesn’t mean your website, text content, images, links, videos and social media presence should be oblivious to Google, either. As Google itself points out with more than 362,000 results, “hope isnot a strategy.” Don’t try to outsmart Google. That’s pretty…
Consumed by day-to-day operations, it’s amazing sometimes just how many business people forget where the money comes from. In other words, many fail to remember that there are exactly two* ways a dollar can enter most businesses: From a new customer From an existing customer (*Three, if your company is engaged in its own finance…
If you haven’t had a chance to look at customer experience (CX) research from the Temkin Group, it’s pretty fascinating. While it largely focuses on big brands and major industry sectors, there’s a lot of insight you can apply directly to your own business. You can grab a free copy of the 2016 Temkin Experience…
About this time of year as we finally emerge from short days and cold nights, many of us suffer from a sudden onset of the shoulds. You’ve probably experienced them. Bordering the fine line between healthy obsession and mental illness, the shoulds usually look like this: “My website should be updated. It should have some…
Whether it’s a defined goal, aspirational resolution or just a subconscious want, “Make the website better” is a common theme this time of year. The first quarter is kicking in, so it’s time to get started. But before you do—and this is important—step back and adopt a neutral perspective. Don’t automatically hate your website, but…
While the rest of the world makes resolutions that probably won’t last more than a few weeks, I invite you to try something different this year. Instead of vague promises, you’re going to communicate with your future self. For real. I’m not kidding. How? With this: https://www.futureme.org/ Yep, you’re going to send an email into…
Assuming you’re in the northern hemisphere, it’s hard to think about gardening right about now. With the Winter Solstice upon us, the days are the shortest of the year. In fact, in the continental U.S., we’ll dwindle to just nine hours and 32 minutes of daylight on December 22. In Barrow, Alaska, there won’t be…
