Do the Work! Get Results.

With all the algorithmic changes happening at Google, a north-star strategy has definitely emerged:

But that doesn’t mean your website, text content, images, links, videos and social media presence should be oblivious to Google, either. As Google itself points out with more than 362,000 results, “hope isnot a strategy.”

Don’t try to outsmart Google. That’s pretty good advice. If you’re looking to improve your company’s revenue, build a more competitive presence online, and really nail the whole digital marketing thing, it’s important to understand it takes mindful intent. It’s complex and inter-related—symbiotic relationships abound.

Great results center on good old-fashioned marketing work. It means in-depth looks at competitors, keywords, content and links. It means making digital marketing a priority as a core lifeline. It means doing the homework, investing the time, reaping what you sow. It doesn’t happen by accident, or from an approach that’s mostly “It’ll just take care of itself.” Instead, it comes from careful consideration of what you’re purposefully saying and doing online.

When it’s done well, the results are legitimate, impactful and real—a significant asset for your business.