What about YOUR Super Bowl Ad?

For a moment, let’s say you found a bit of inspiration in this year’s crop of Super Bowl ads. Maybe a few of them struck you as dead-on, engaging and everything that’s right about mass-market advertising. I’m willing to bet, though, most of them didn’t. But that’s OK. Let’s continue the thought. Despite your enthusiasm, you’re probably…

Six things you can check right now to improve your site

Whether it’s a defined goal, aspirational resolution or just a subconscious want, “Make the website better” is a common theme this time of year. The first quarter is kicking in, so it’s time to get started.  But before you do—and this is important—step back and adopt a neutral perspective. Don’t automatically hate your website, but…