With all the algorithmic changes happening at Google, a north-star strategy has definitely emerged: But that doesn’t mean your website, text content, images, links, videos and social media presence should be oblivious to Google, either. As Google itself points out with more than 362,000 results, “hope isnot a strategy.” Don’t try to outsmart Google. That’s pretty…
About this time of year as we finally emerge from short days and cold nights, many of us suffer from a sudden onset of the shoulds. You’ve probably experienced them. Bordering the fine line between healthy obsession and mental illness, the shoulds usually look like this: “My website should be updated. It should have some…
For a moment, let’s say you found a bit of inspiration in this year’s crop of Super Bowl ads. Maybe a few of them struck you as dead-on, engaging and everything that’s right about mass-market advertising. I’m willing to bet, though, most of them didn’t. But that’s OK. Let’s continue the thought. Despite your enthusiasm, you’re probably…
