Tag Archives: A/B Testing

Google Analytics Content Experiments- Updates

Google Analytics Content Experiments (formerly Google Website Optimizer) just launched several new updates. If you are not familiar with Google Analytics Content Experiments it is a powerful tool to A/B test your website allowing you to compare how different web pages perform using a random sample of your visitors. It is part of the Google Analytics interface.

Before spending all of your time and resources marketing your website, A/B test it to help ensure it’s dialed in to convert at it’s fullest potential.  You never know what’s going to work with your audience until you A/B test it. The best part is you are left with hard data, version A produced a conversion rate of “x” and version B produced a conversion rate of “y”. In this way there is no question in your mind if you site is set up to convert at its fullest potential. By A/B testing you can be sure there is no “money left on the table”.

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One recent update to Content Experiments is around Adsense:
“Google Analytics users who have linked their accounts to AdSense can now select AdSense Revenue as an experiment objective. Once set, Google Analytics Multi Armed Bandit optimization algorithms will shift traffic among the experimental variations to achieve maximum revenue in the shortest amount of time. This feature has been a top request among AdSense publishers and Google Analytics is excited to provide a tool to further empower our publisher ecosystem.”

This update is a great way to optimize Adsense revenue, removing the guesswork..

Another update recently made for more advanced users, provides an option to allow even traffic distribution across all experiments. By using this feature, users can bypasses the programmatic optimization that Google Analytics provides.

Learn more about Content Experiments.

Need assistance analyzing your Google Analytics data OR do you need help setting up a Content Experiment of your own? Contact Us Today!