Reading

Here’s what we’re reading:

We agree:  Why You Need to Complement Your In-House Team with External Expertise – I am a big fan of large enterprise organizations having an in-house SEO team. However, there are strong arguments for supplementing the efforts of your in-house team with help from external SEO expertise. Below are a two…more

If you’re thinking of hiring a social media manager:  Analytics for the Social Media Manager – I have been astounded at the number of social media jobs brands large and small have created over the last year. With each month…more

A great overview from Search Engine Land on the year with Google:  2012 Year in Review: Important Shifts in Google SEO – During the last 12 months (November 2011 to November 2012), SEO professionals have witnessed stunning changes from Google that impact SEO….more

From the “just when you think you’ve seen everything” file:  Link Building Scam Alert: When Links Are Held Hostage – On November 1st I reached the 19 year mark as a content publicist/link builder. Nineteen years. I won’t bore you with how we went after links back then by rubbing two sticks together and sending up …more 

Successful B2B Content Marketers Anatomy – Content marketing is the talk of the town and it’s a slim chance your B2B marketing team hasn’t heard about how “Content is King. Content marketing is the technique …more

How Search Impacts Holiday Shopping – Most businesses accept online shopping as a necessary part of their business models, and search as an important driver of brand recognition and shopping decisions. With the 2012 holiday season …more

8 Ways We Deceive Ourselves With Metrics – With apologies to Sir Walter Scott for my mangling of his most popular turn of phrase, I’d like to take some time now to discuss how people −and particularly people involved in metrics and evaluation of “how did we do this week/month/quarter?” − are prone to self-delusion…more

Google Analytics in-Page Analytics Gets Important Upgrade – Yesterday the Google Analytics team announced an important improvement to their In-Page Analytics report: enhanced link attribution. The In-Page Analytics reports provide, in a page basis, the percentage …more

B2B Marketers Can’t Ignore Mobile Any Longer – Many times after I’ve spoken on mobile search or mobile marketing, I’m approached by someone in B2B who is wondering if mobile search is just a B2C phenomenon, or if it’s something that B2B organizations can benefit from as well. …more

Using Local Search To Drive Local Sales – Local search is a critical component in the quest to drive online visitors into brick and mortar stores to complete their purchases. Research by comScore has shown that 49% of local…more

 

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