Six things you can check right now to improve your site

Whether it’s a defined goal, aspirational resolution or just a subconscious want, “Make the website better” is a common theme this time of year. The first quarter is kicking in, so it’s time to get started.  But before you do—and this is important—step back and adopt a neutral perspective. Don’t automatically hate your website, but…

Three Not-Trues

As marketers, it’s essential that we sometimes step back and challenge our own assumptions. In many cases, we take things for granted that are simply not true. Here are three. “Email marketing doesn’t really work.” Not true. E-mail marketing absolutely works. In fact, over the five days from Thanksgiving through Cyber Monday, it continues to…

8 Things You Can Do to Drive Traffic and Create a Good Experience

Yep, it’s time for a list post. These tips are especially good because they’re time-proven. They aren’t based on flavor-of-the-day techniques to outwit Google or give you a quick temporary boost you’ll later regret. So if you’re looking for some solid traffic drivers and good experience builders, try these tips: Use good keywords in your content.…