“Hubspot? Pardot? These guys are just too expensive!” We hear this a lot, and we understand. We love working with both of them, but you may not be ready for the big guys of digital marketing. Don’t just give up…there are ways to make things happen if you’re a small to medium-sized business owner: Get…
Well, as much as I hate to say it. I’ve been around a long time. My first real “career” was in marketing automation at American Airlines back in the 80s. Helping travel companies grow their business using hard-wired computer terminals, later followed by PCs. When we got into this Internet thing in the early 90s,…
Whether it’s a defined goal, aspirational resolution or just a subconscious want, “Make the website better” is a common theme this time of year. The first quarter is kicking in, so it’s time to get started. But before you do—and this is important—step back and adopt a neutral perspective. Don’t automatically hate your website, but…
As marketers, it’s essential that we sometimes step back and challenge our own assumptions. In many cases, we take things for granted that are simply not true. Here are three. “Email marketing doesn’t really work.” Not true. E-mail marketing absolutely works. In fact, over the five days from Thanksgiving through Cyber Monday, it continues to…
Yep, it’s time for a list post. These tips are especially good because they’re time-proven. They aren’t based on flavor-of-the-day techniques to outwit Google or give you a quick temporary boost you’ll later regret. So if you’re looking for some solid traffic drivers and good experience builders, try these tips: Use good keywords in your content.…
In early June, Google announced that iOS users who search with the Google app will be able to find content that exists on other iOS apps. That means searching for a restaurant might return content from an app like OpenTable. Or if you’re looking for a recipe, the results could include something delicious from your…
