The Black Friday Experience

Once the boon of every retail business, Black Friday has taken quite a P.R. hit lately. And for good reason. What was once a fun early-morning adventure for bargain hunters has become a chaotic, frustrating and painful ordeal. Could the experience be any worse? You’ve probably heard about camping/sporting goods retailer REI boycotting Black Friday,…

Measurement is Key for Marketing Professionals

A few weeks back I was privileged to speak on a panel for the Madison chapter of the Public Relations Society of America (PRSA.) My panel mates were Barb Hernandez, president of BCHOnPoint, and Melissa Johnson from Shoutlet. We’d been asked to talk about measurement…how PR and Marketing professionals can measure the success of their…