Rants of a Frustrated Shopper: What 300 Thread-Count Sheets Mean to Your Business

There’s an obvious (but often overlooked) reality associated with long-tail search:  The longer the search phrase, the more ready the customer is to buy. Makes sense, doesn’t it? If someone is highly specific with search terms, particularly when searching retail goods, services and most B2B categories, the end of the sales funnel—the sale—isn’t too far…