Seminar Series – For a Great Cause

Are you looking for some personal or professional development opportunities? Are you a generous person who would love to donate to a fabulous charity? Here is an opportunity to do both! Nationally known teacher and trainer Elaine Beaubien would like to invite you to a series of professional seminars raising funds for Jake’s Place, a…

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Using Google Spreadsheets for SEO

I’m a big fan of spreadsheets… mainly Excel which is great for all sorts of SEO activities like monthly reporting, goal setting, keyword research and ontology, and on and on. I’m also a big fan of Excel’s slower, clunky competitor: Google Spreadsheets (GS). Fortunately what GS lacks in the speed department are made up for…

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Measurement is Key for Marketing Professionals

A few weeks back I was privileged to speak on a panel for the Madison chapter of the Public Relations Society of America (PRSA.) My panel mates were Barb Hernandez, president of BCHOnPoint, and Melissa Johnson from Shoutlet. We’d been asked to talk about measurement…how PR and Marketing professionals can measure the success of their…

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