Planting Seeds

Assuming you’re in the northern hemisphere, it’s hard to think about gardening right about now. With the Winter Solstice upon us, the days are the shortest of the year. In fact, in the continental U.S., we’ll dwindle to just nine hours and 32 minutes of daylight on December 22. In Barrow, Alaska, there won’t be…

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Three Not-Trues

As marketers, it’s essential that we sometimes step back and challenge our own assumptions. In many cases, we take things for granted that are simply not true. Here are three. “Email marketing doesn’t really work.” Not true. E-mail marketing absolutely works. In fact, over the five days from Thanksgiving through Cyber Monday, it continues to…

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The Black Friday Experience

Once the boon of every retail business, Black Friday has taken quite a P.R. hit lately. And for good reason. What was once a fun early-morning adventure for bargain hunters has become a chaotic, frustrating and painful ordeal. Could the experience be any worse? You’ve probably heard about camping/sporting goods retailer REI boycotting Black Friday,…

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The ABC’s of KPI’s

For centuries, businesses have been operating with two Key Performance Indicators, or KPI’s. You probably know them well: A profit-and-loss statement and a balance sheet. Indeed, these two KPIs can provide meaningful information about your business. Ah, but there’s so much more. With today’s free-flowing data, analytics capabilities, remarkable computing power and graphical user interfaces,…

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Your WordPress Resource

We’ve been fans of WordPress for quite a while because of the important SEO abilities it has grown to incorporate. Of course, there’s more to it than that. At a high level, here are some pretty great things about WordPress: It’s in a constant state of growth, care and evolution. For the foreseeable future, you…

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