Your WordPress Resource

We’ve been fans of WordPress for quite a while because of the important SEO abilities it has grown to incorporate. Of course, there’s more to it than that. At a high level, here are some pretty great things about WordPress: It’s in a constant state of growth, care and evolution. For the foreseeable future, you…

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What about YOUR Super Bowl Ad?

For a moment, let’s say you found a bit of inspiration in this year’s crop of Super Bowl ads. Maybe a few of them struck you as dead-on, engaging and everything that’s right about mass-market advertising. I’m willing to bet, though, most of them didn’t. But that’s OK. Let’s continue the thought. Despite your enthusiasm, you’re probably…

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Using Google Spreadsheets for SEO

I’m a big fan of spreadsheets… mainly Excel which is great for all sorts of SEO activities like monthly reporting, goal setting, keyword research and ontology, and on and on. I’m also a big fan of Excel’s slower, clunky competitor: Google Spreadsheets (GS). Fortunately what GS lacks in the speed department are made up for…

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Three Not-Trues

As marketers, it’s essential that we sometimes step back and challenge our own assumptions. In many cases, we take things for granted that are simply not true. Here are three. “Email marketing doesn’t really work.” Not true. E-mail marketing absolutely works. In fact, over the five days from Thanksgiving through Cyber Monday, it continues to…

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