8 Things You Can Do to Drive Traffic and Create a Good Experience

Yep, it’s time for a list post. These tips are especially good because they’re time-proven. They aren’t based on flavor-of-the-day techniques to outwit Google or give you a quick temporary boost you’ll later regret. So if you’re looking for some solid traffic drivers and good experience builders, try these tips: Use good keywords in your content.…

Rants of a Frustrated Shopper: What 300 Thread-Count Sheets Mean to Your Business

There’s an obvious (but often overlooked) reality associated with long-tail search:  The longer the search phrase, the more ready the customer is to buy. Makes sense, doesn’t it? If someone is highly specific with search terms, particularly when searching retail goods, services and most B2B categories, the end of the sales funnel—the sale—isn’t too far…

Seminar Series – For a Great Cause

Are you looking for some personal or professional development opportunities? Are you a generous person who would love to donate to a fabulous charity? Here is an opportunity to do both! Nationally known teacher and trainer Elaine Beaubien would like to invite you to a series of professional seminars raising funds for Jake’s Place, a…

Measurement is Key for Marketing Professionals

A few weeks back I was privileged to speak on a panel for the Madison chapter of the Public Relations Society of America (PRSA.) My panel mates were Barb Hernandez, president of BCHOnPoint, and Melissa Johnson from Shoutlet. We’d been asked to talk about measurement…how PR and Marketing professionals can measure the success of their…